At Baymard we’ve just released a new UX benchmark of Insurance sites.
This follows from our large-scale user testing and adds to our existing e-commerce UX benchmark.
7 Insurance UX Case Studies
The 7 sites have been manually assessed across 320+ research-based UX parameters relevant to Insurance sites, resulting in 1,700+ weighted UX performance scores and 1,200+ best-practice examples from Insurance sites.
For the benchmark, we rated 7 Insurance sites:
AXA UK, Generali, State Farm, Liberty Mutual, Travelers, Allstate, and Progressive.
You can explore our 7 in-depth Insurance UX case studies using the below links:
Insurance UX Performance
The 7 Insurance sites’ 1,700+ UX performance scores are summarized in the interactive scatterplot below — showing you how they perform collectively and individually:
Desktop Web
173 Guidelines
Homepage, Main Navigation & Search
26 Guidelines
Product Page Layout & Descriptions
15 Guidelines
Application Form
82 Guidelines
Customer Accounts
38 Guidelines
Site-Wide Design & Interaction
12 Guidelines
Mobile Web
154 Guidelines
Mobile Homepage, Main Navigation & Search
24 Guidelines
Mobile Product Page Layout & Descriptions
12 Guidelines
Mobile Application Form
72 Guidelines
Mobile Customer Accounts
31 Guidelines
Mobile Site-Wide Design & Interaction
15 Guidelines
A publicly available overview of the research and benchmark can be found on our Insurance research overview page.
Getting access: all 1,700+ UX performance scores, 1,200+ best-practice examples, and the UX insights from researching the Insurance industry are available immediately and in full within Baymard Premium. (If you already have an account open the Insurance study.) If you want to know how your Insurance website performs and compares, then learn more about getting Baymard to conduct a Insurance UX Audit of your site.
